Patton mentions that to survive in today’s volatile business environment, it is necessary for a manufacturer to become customer-centric rather than product-centric. C2CRM understands these facets and presents a 360-degree role-based way to tackle different customer-facing touch points. The company’s ship tracking module provides users with detailed customer information, while the sales management product offers a quote and proposal generation forecasting system which enables users to track revenue efficiently. The company delivers fuss-free and easy to implement CRM platform that assists clients to improve productivity and sales. Tailor-made and straightforward to use, salesforce automation products tackle matters such as customer support and management issues in the pipeline and activity management.
Engaging with our clients at the beginning allows us to develop solutions which are best aligned with the existing systems and practices that they have in place
To manage both structured and unstructured information, C2CRM follows a unique knowledge-based approach to help the management team of their clients by empowering them with a login to the prototype environment before it is online. Also, customers have the flexibility of choice pertaining to adopting the platform, as it is available both on SaaS and on-premise deployments.
Patton talks about one of their customers, a manufacturer who initially didn’t have a streamlined channel to maintain and manage end consumer relations. Their client interactions remained restricted to their distributor and supply chain networks. By adopting the C2CRM platform, they were able to maintain portals for both end customers and distributors; and experienced significant improvements in their CRM process. With the help of the platform, the customer is now able to drive their marketing and selling process directly to their clients by engaging with their projects effectively.
As a part of its future endeavors, the Clear C2 team will introduce a new innovative user interface framework concentrating mainly on the flow and data presentation. They are also planning to invest in modern technologies such as artificial intelligence, blockchain, and machine learning and also work on the supply chain logistics. “By adopting these tools, we are looking to develop a system that makes a recommendation based upon the business model of the customers,” concludes Patton.