But how's that possible? "Over the years, we realized that to be as active with CRM and get adoption, we have to drive information and value out to those users," says Tour de Force Founder and CEO Matt Hartman. The company reshaped the development of its product so that it was created under the assumption that it would always be implemented as an extension of an ERP system. As a result, Tour de Force's CRM extends from over 45 different ERP systems, meaning that it calculates what Hartman likes to call "over a thousand points of interest" based on raw, standardized transaction data from an ERP. With their Business System Integration (BSI) connector, they create meaningful data points for sales and marketing organizations to drive business with.
While one of their product's greatest strengths is being an extension of an ERP system, another is its collaboration with other popular platforms like Microsoft Outlook, Google Mail and Lotus Notes. Tour de Force has additionally created its own workflow manager to replace Microsoft Project, which allows them to manage project, production , and sales workflows while identifying key milestones and work list items. These tools allow clientele to manage major production cycles and get things out to their customers. “They’d have to pay tens if not hundreds of thousands of dollars in customization for those other solutions that they get out of the box with our product," says Hartman.
Organizations would have to pay tens if not hundreds of thousands of dollars in customization for those other solutions that they get out of the box with our product
Tour de Force is an achievement that will never be replicated – a definition that holds true for the company that has claimed the word as their namesake. Following great success and innovation, Tour de Force is building their administrative functions to be web-based and supported in a Software as a Service (SAAS) cloud-based solution. They also plan on expanding beyond their customer base in the U.S., Europe and Canada, and have introduced a new partner program where they are making a major effort to get their product to other partners who focus on the manufacturing sector. "For an organization of our size, we’re constantly overachieving, and that’s what people expect of us," concludes Hartman.